It seems that space tourism is becoming a topic of interest in the mainstream press. A recent article in the Los Angeles Times 'Gearing Up for the New Race to Space' discusses the X-Prize and how it's competitors will soon allow anyone to fly into space:

If the X Prize Foundation succeeds in its mission, space travel may no longer be restricted mainly to the military or academic elite.

The following space launch and space tourism companies are mentioned:

• Civilian Astronaut Corps
  
• Space Adventures
• Pioneer Rocketplane
• Kelly Space & Technology
  
• Zegrahm Space Voyages
• Vela Technology