Exploring America's Richest Zip Codes
FYI,
A shrewd space entreprenuer would find a product or service that these
people want and are willing to pay handsomely for. A trip to space
may just be that service.
"Exploring America's Richest Zip Codes"
Ad Age Magazine
http://www.adage.com/news.cms?newsId=44689
: If you want to follow the money, get on a plane. Forty-five of the
: nation’s 50 most affluent ZIP codes hug the East and West coasts.
: Fly-over Land has just three, on the North Shore of Chicago.
: Atlanta’s Buckhead is the South’s sole outpost in this rich
: territory. The sun spot of Paradise Valley, Ariz., rounds out the
: list.
: Metropolitan New York is home to nearly half -- 24 -- of the ritzy
: 50 ZIPs. Add in Boston (five), Philadelphia’s Main Line (two) and
: suburban Washington (one), and the Northeast corridor accounts for
: 32 of the most-prized ZIP codes, according to data compiled for
: Advertising Age’s American Demographics by ESRI, a supplier of
: geographic information-systems software and data.
: The 50 ZIPs are home to 201,799 households and 565,125 residents.
: This elite group -- just 0.2% of the U.S. population -- last year
: had an average household income of $294,000, four times the
: national average ($67,572), and average net worth of $1.2 million,
: about three times the national figure ($468,970), according to
: American Demographics’ analysis of ESRI data. The top 10 ZIPs, from
: No. 1 Atherton, Calif., to Old Westbury, N.Y., are all on the
: coasts.
: ESRI ranked ZIP codes based on a formula including such demographic
: variables as average household income and average net worth.
: Surging home prices on the coasts have boosted the net worth of
: households in those regions. But coastal communities also pay
: better; the coasts are home to nine of the 10 ZIPs with highest
: household income.
: ESRI found six affluent ZIPs in San Francisco and Silicon Valley,
: which together form the money center of the West. Los Angeles has
: just four.
: They travel abroad for business and pleasure.
: But sift through the data, and you will see subtle differences
: among regions and cities in consumer purchases and activities,
: according to Market Potential Indexes supplied by ESRI using data
: from Mediamark Research Inc.
: The Northeast accounts for nearly two-thirds of the ritzy ZIPs (32)
: and more than half of the affluent ZIPs’ population (about 320,000).
: The greater New York are -- including the winding roads of
: Westchester County, Connecticut and northern New Jersey -- is home
: to 24 top ZIPs and 256,000 residents. Two of the nation’s hubs of
: old money, Philadelphia and Boston, account for most of the
: region’s remaining wealthy ZIPs.
: They’re twice as likely as the average American to take a vacation
: on a cruise ship.
: But there’s not a lot of population growth. ESRI projects slow
: growth for most ritzy ZIPs in the Northeast and Midwest; it expects
: only two of the 35 will see growth greater than 1% a year through
: 2009. In the West, four of the 14 rich ZIPs should see greater than
: 1% growth. Atlanta’s rich ZIP should grow 1.5% a year.
: One surprise: The West is the new home for old money -- not old as
: in inherited, but older as in age. Median age of the rich list’s
: 14 West Coast ZIPs is 46, four to five years above that of affluent
: ZIPs in other regions.
: Median ages for the rich ZIPs in Northern California and Los
: Angeles are around the mid-40s.
--
Mark Reiff <markreiff@xxxxxxxxxxxxx>
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